SEO (Search Engine Optimization) is a mystery to most bloggers. I don't claim to be an SEO expert -- far from it -- but knowing a bit about how search engines work and how to find and use appropriate keywords for your content is useful (some would say critical) for creating an effective business blog.
Recently I reviewed a training program called Wordpress SEO Secrets created by my colleague Michael Martine (@Remarkablogger
on twitter). Like the title says, the program is directed primarily at
bloggers who use Wordpress, but in my opinion, much of the content is
important for all bloggers to know, regardless of the platform you
use.
The tutorials however, are all created for Wordpress. And since I know there are millions of Wordpress bloggers and some of them actually read this blog (even though it's on TypePad! :-) ) I thought it important to share this program with you.
When I work with clients, one of the first things I talk about is the fact that if you want to be found on the web by your ideal client, there are a few things that will greatly help:
