Craigslist has become one of the hottest and most important tools for getting free exposure for your products, service, business, newsletter, etc. But, you have to follow the rules or you get shut out forever! One of my favorite PR experts, Joan Stewart did a teleseminar with Nancy Mills, an expert at leveraging Craigslist. The transcript is required reading if you plan on using Craigslist.
"How to Use Craigslist as a Global Publicity Tool"
Featuring Joan Stewart and Nancy Mills (A 70-minute teleseminar)
You will learn:
- Why Craigslist is such a valuable tool for PR and why you're paddling with only one oar if you're not using it
- How Nancy uses Craigslist to promote an electronic newsletter, teleseminars and in-person events.
- How she decides exactly which cities to choose for her posts so she generates the most exposure
- Why you can't post the same news item over and over and over again
- Tips for using photos with your post and the one caveat to using photos
- What you should do when you first arrive at the Craigslist website...Nancy says this will save you lots of time later
- The importance of reposting items so you don't lose customers
- How to stay on a potential client's radar screen so they remember who you are and how you can help them
- Why the writing style of a Craigslist post should be very different than the standard press release
- A simple tool you should have at your fingertips before you even start posting information about an event...it will help you get maximum exposure
- The important question you should be asking every customer who does business with you so you get the biggest bang from Craigslist
- Why you should spend more time thinking about the strategy of posting instead of just posting
- Why you shouldn't get turned off by the austere look of the Craigslist site...and why looks are deceiving
- A question you should ask to really help you promote every aspect of your business
- Etiquette you must follow so you use Craigslist properly, ethically and intelligently
- The one thing you don't have to spend a lot of money on before you can get massive exposure through Craigslist
- How to know if your strategy is working
- A helpful tip that will help you write killer headlines for your posts
Check it out if you're serious about getting more free exposure for your business.
